Wells, Tina, 1980-
Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers / Tina Wells. - Hoboken, N.J. : John Wiley, c2011. - x, 213 p. ; 24 cm.
Includes bibliographical references and index.
Introducing generation 2.0 -- Meet the kids : say hello to the newest wave of millennials -- The tribes and their trends : figuring out what kids want when they're more different than alike -- What kids want now -- "I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions -- "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial -- "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own.
9781118004050 (hbk.)
Young consumers--Attitudes.--United States
Generation Y--Attitudes.--United States
Marketing.
658.8342 / WEL 2011
Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers / Tina Wells. - Hoboken, N.J. : John Wiley, c2011. - x, 213 p. ; 24 cm.
Includes bibliographical references and index.
Introducing generation 2.0 -- Meet the kids : say hello to the newest wave of millennials -- The tribes and their trends : figuring out what kids want when they're more different than alike -- What kids want now -- "I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions -- "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial -- "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own.
9781118004050 (hbk.)
Young consumers--Attitudes.--United States
Generation Y--Attitudes.--United States
Marketing.
658.8342 / WEL 2011