| 000 -LEADER |
|---|
| fixed length control field |
01555cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003226181 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200207102231.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111108s2011 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118004050 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118061558 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118061565 (ebk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781118061664 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201201141013 |
| Level of effort used to assign nonsubject heading access points |
wilmina |
| Level of effort used to assign subject headings |
201201121729 |
| Level of effort used to assign classification |
izani |
| -- |
201111081757 |
| -- |
malathy |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
WEL 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wells, Tina, |
| Dates associated with a name |
1980- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Chasing youth culture and getting it right : |
| Remainder of title |
how your business can profit by tapping into today's most powerful trendsetters and tastemakers / |
| Statement of responsibility, etc. |
Tina Wells. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 213 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introducing generation 2.0 -- Meet the kids : say hello to the newest wave of millennials -- The tribes and their trends : figuring out what kids want when they're more different than alike -- What kids want now -- "I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions -- "I texted you :)" : screen time, all the time : how technology is rewiring the new millennial -- "Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Young consumers |
| Geographic subdivision |
United States |
| General subdivision |
Attitudes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Generation Y |
| Geographic subdivision |
United States |
| General subdivision |
Attitudes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 920 ## - Programme |
|---|
| Programme |
BDP : 175957 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
142576 |
| Koha biblioitemnumber |
142576 |
