Pricken, Mario,
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. - 311 pages : colour illustrations ; 27 cm
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (pages 309-311) and index.
9780500515402 0500515409
Advertising campaigns.
Advertising
Creativity in advertising.
659.1 / PRI 2010
Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. - 311 pages : colour illustrations ; 27 cm
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Includes bibliographical references (pages 309-311) and index.
9780500515402 0500515409
Advertising campaigns.
Advertising
Creativity in advertising.
659.1 / PRI 2010