| 000 -LEADER |
|---|
| fixed length control field |
01292cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003226443 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111111t20102009nyua 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780500515402 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0500515409 |
| Qualifying information |
hardback |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201811271529 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201202161420 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201201261707 |
| Level of effort used to assign classification |
jamalia |
| Level of effort used to assign subject headings |
201111150958 |
| Level of effort used to assign classification |
malathy |
| -- |
201111111602 |
| -- |
shaqilah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TUL |
| Language of cataloging |
eng |
| Transcribing agency |
TUL |
| Modifying agency |
TUL |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
PRI 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pricken, Mario, |
| Relator term |
author. |
| 9 (RLIN) |
18063 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creative strategies : |
| Remainder of title |
idea management for marketing, advertising, media and design / |
| Statement of responsibility, etc. |
Mario Pricken. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, N.Y. : |
| Name of producer, publisher, distributor, manufacturer |
Thames & Hudson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
311 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 309-311) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Creativity in advertising. |
| 9 (RLIN) |
48666 |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 176306 |
| 921 ## - Programme |
|---|
| Programme |
TDS : 233192 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
142696 |
| Koha biblioitemnumber |
142696 |
