Nelson, Sue.
Naked marketing : how the 4Ps have destroyed business and what to do about it / Sue Nelson. - Gloucestershire, GL : Management Books 2000, 2010. - 270 p. : ill. ; 21 cm.
Includes bibliographical references and index.
9781852526351 (pbk.) 1852526351 (pbk.)
Marketing.
Business failures--Case studies.
Success in business.
658.8 / NEL 2010
Naked marketing : how the 4Ps have destroyed business and what to do about it / Sue Nelson. - Gloucestershire, GL : Management Books 2000, 2010. - 270 p. : ill. ; 21 cm.
Includes bibliographical references and index.
9781852526351 (pbk.) 1852526351 (pbk.)
Marketing.
Business failures--Case studies.
Success in business.
658.8 / NEL 2010