000 -LEADER |
fixed length control field |
00855cam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003227060 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226115106.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
111125s2010 enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781852526351 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1852526351 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201202211804 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201202211801 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201202101110 |
Level of effort used to assign classification |
izani |
-- |
201111251642 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
NEL 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Nelson, Sue. |
9 (RLIN) |
57996 |
245 10 - TITLE STATEMENT |
Title |
Naked marketing : |
Remainder of title |
how the 4Ps have destroyed business and what to do about it / |
Statement of responsibility, etc. |
Sue Nelson. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Gloucestershire, GL : |
Name of publisher, distributor, etc. |
Management Books 2000, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
270 p. : |
Other physical details |
ill. ; |
Dimensions |
21 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business failures |
Form subdivision |
Case studies. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Success in business. |
920 ## - Programme |
Programme |
GEN : 177117 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
143097 |
Koha biblioitemnumber |
143097 |