Morgan, John, 1961-
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan. - Hoboken, NJ : John Wiley, c2012. - xiv, 210 p. ; 24 cm.
Includes index.
9781118103524 (hbk.) 1118103521 (hbk.)
Branding (Marketing)
658.827 / MOR 2012
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan. - Hoboken, NJ : John Wiley, c2012. - xiv, 210 p. ; 24 cm.
Includes index.
9781118103524 (hbk.) 1118103521 (hbk.)
Branding (Marketing)
658.827 / MOR 2012