Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.
By: Morgan, John
.
Publisher: Hoboken, NJ : John Wiley, c2012Description: xiv, 210 p. ; 24 cm.ISBN: 9781118103524 (hbk.); 1118103521 (hbk.).Subject(s): Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 MOR 2012 (Browse shelf) | 1 | Available | TBSxx,34001,02,GR | 5000132966 |
Includes index.