Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 10th ed. - Upper Saddle River, N.J. : Pearson, c2013. - xxiv, 614 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780132671842 (hbk.) 0132671840 (hbk.)
Consumer behavior.
Market surveys.
658.8342 / SOL 2013
Consumer behavior : buying, having, and being / Michael R. Solomon. - 10th ed. - Upper Saddle River, N.J. : Pearson, c2013. - xxiv, 614 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780132671842 (hbk.) 0132671840 (hbk.)
Consumer behavior.
Market surveys.
658.8342 / SOL 2013