Strategic marketing in tourism services [electronic resource] /
edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.
- Bingley : Emerald, 2012.
- 1 online resource (377 p.)
Includes bibliographical references and index.
9781780520711 (ebk.) 1780520719 (ebk.)
Tourism--Marketing.
Strategic planning.
Electronic books.
Marketing.
338.4/791
Includes bibliographical references and index.
9781780520711 (ebk.) 1780520719 (ebk.)
Tourism--Marketing.
Strategic planning.
Electronic books.
Marketing.
338.4/791