Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.
Contributor(s): Tsiotsou, Rodoula H | Goldsmith, Ronald Earl.
Publisher: Bingley : Emerald, 2012Description: 1 online resource (377 p.).ISBN: 9781780520711 (ebk.); 1780520719 (ebk.).Subject(s): Tourism -- Marketing
| Strategic planning | Electronic books | MarketingAdditional physical formats: Print version:: Strategic marketing in tourism services.DDC classification: 338.4/791 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 338.4/791 (Browse shelf) | e-book | SHTEx,70005,03,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.