Marketing management a cultural perspective / [electronic resource] :
edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti.
- Abingdon, Oxon ; New York : Routledge, 2012.
- 1 online resource (xxxviii, 540 p.) : ill.
Includes bibliographical references and index.
9781136597725 (ebk.) 1136597727 (ebk.)
Marketing--Management--Cross-cultural studies.
Export marketing--Cross-cultural studies.
Marketing--Cross-cultural studies.
Electronic books.
658.8
Includes bibliographical references and index.
9781136597725 (ebk.) 1136597727 (ebk.)
Marketing--Management--Cross-cultural studies.
Export marketing--Cross-cultural studies.
Marketing--Cross-cultural studies.
Electronic books.
658.8