Taylor's Library

Marketing management (Record no. 151473)

000 -LEADER
fixed length control field 01587cam a2200349Ka 4500
001 - CONTROL NUMBER
control field vtls003246140
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124733.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121122s2012 enka sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781136597725 (ebk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1136597727 (ebk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)785927953
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn785927953
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201406161007
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 201212241801
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201212241800
Level of effort used to assign classification shuhada
-- 201211221640
-- shuhada
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
245 00 - TITLE STATEMENT
Title Marketing management
Medium [electronic resource] :
Remainder of title a cultural perspective /
Statement of responsibility, etc. edited by Lisa Peñaloza, Nil Toulouse and Luca M. Visconti.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Abingdon, Oxon ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxxviii, 540 p.) :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Cross-cultural studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peñaloza, Lisa.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Toulouse, Nil.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Visconti, Luca M.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Title Marketing management.
Place, publisher, and date of publication Abingdon, Oxon ; New York : Routledge, 2012
International Standard Book Number 9780415606820
Record control number (DLC) 2011019409
-- (OCoLC)725827745
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=444544
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 151473
Koha biblioitemnumber 151473
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Date last seen Price effective from Koha item type Public note
        e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 2020-02-21 999.75 2020-02-21 2020-02-21 Main Collection TBSxx,34003,03,CL,PPT