Hospitality and restaurant marketing. - Boston : Pearson, 2013. - xv, 311 p. : col. ill. ; 28 cm. - ManageFirst program . - ManageFirst program. .

Includes index. "ManageFirst Program, National Restaurant Association." Includes examination answer sheet

9780132181662 (pbk.) 0132181665 (pbk.) 9780132181662 0132181665 9780133052541 0133052540


Hospitality industry--Marketing.
Restaurants--Marketing.

338.47910688 / HOS 2013