Spiller, Lisa.
Contemporary direct and interactive marketing / Contemporary direct & interactive marketing Lisa D. Spiller, Martin Baier. - 3rd ed. - Chicago, IL : Racom Communications, c2012. - xxii, 466 p. : ill. ; 26 cm.
Rev. ed. of: Contemporary direct & interactive marketing. 2nd ed.
Includes bibliographical references and index.
9781933199375 (pbk.) 1933199377 (pbk.)
Direct marketing.
658.872 / SPI 2012
Contemporary direct and interactive marketing / Contemporary direct & interactive marketing Lisa D. Spiller, Martin Baier. - 3rd ed. - Chicago, IL : Racom Communications, c2012. - xxii, 466 p. : ill. ; 26 cm.
Rev. ed. of: Contemporary direct & interactive marketing. 2nd ed.
Includes bibliographical references and index.
9781933199375 (pbk.) 1933199377 (pbk.)
Direct marketing.
658.872 / SPI 2012