Contemporary direct and interactive marketing / Lisa D. Spiller, Martin Baier.
By: Spiller, Lisa.
Contributor(s): Baier, Martin | Spiller, Lisa. Contemporary direct & interactive marketing.
Publisher: Chicago, IL : Racom Communications, c2012Edition: 3rd ed.Description: xxii, 466 p. : ill. ; 26 cm.ISBN: 9781933199375 (pbk.); 1933199377 (pbk.).Other title: Contemporary direct & interactive marketing.Subject(s): Direct marketingDDC classification: 658.872Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 3 |
658.872 SPI 2012 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000150184 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 3 |
658.872 SPI 2012 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000150182 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 |
658.872 SPI 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,RM|SOCxx,37003,03,AD|SOCxx,91605,03,AD | 5000150747 |
Rev. ed. of: Contemporary direct & interactive marketing. 2nd ed.
Includes bibliographical references and index.