Stone, Bob, 1918-2007.
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs. - 8th ed. - New York : McGraw-Hill, c2008. - xxviii, 663 p. : ill. ; 25 cm.
Includes index.
9780071458290 (hbk.) 0071458298 (hbk.)
Direct marketing.
658.872 / STO 2008
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs. - 8th ed. - New York : McGraw-Hill, c2008. - xxviii, 663 p. : ill. ; 25 cm.
Includes index.
9780071458290 (hbk.) 0071458298 (hbk.)
Direct marketing.
658.872 / STO 2008