Taylor's Library

Successful direct marketing methods : (Record no. 151840)

000 -LEADER
fixed length control field 00842cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003246712
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226115653.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121126s2008 nyua 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071458290 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071458298 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201303091110
Level of effort used to assign nonsubject heading access points shuhada
Level of effort used to assign subject headings 201301291558
Level of effort used to assign classification wilmina
-- 201211261756
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number STO 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stone, Bob,
Dates associated with a name 1918-2007.
9 (RLIN) 66401
245 10 - TITLE STATEMENT
Title Successful direct marketing methods :
Remainder of title interactive, database, and customer-based marketing for digital age /
Statement of responsibility, etc. Bob Stone and Ron Jacobs.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 663 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jacobs, Ron,
Dates associated with a name 1948-
9 (RLIN) 66402
920 ## - Programme
Programme UWE : 190814, 191749
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 151840
Koha biblioitemnumber 151840
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2013-01-23 6 5000144390 2019-12-05 2014-12-17 1 Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 Main Collection TBSxx,34003,03,CL
          Taylor's Library-TU Taylor's Library-TU 2013-02-07 4 5000140948 2019-12-05 2017-09-26 1 Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4 Main Collection SOCxx,91605,03,AD