Spiller, Lisa.
Contemporary direct & interactive marketing / Contemporary direct and interactive marketing Lisa D. Spiller, Martin Baier. - 2nd ed. - Boston : Pearson, c2010. - xxvi, 477 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9780135093160 (pbk.) 0135093163 (pbk.)
Direct marketing.
658.82 / SPI 2010
Contemporary direct & interactive marketing / Contemporary direct and interactive marketing Lisa D. Spiller, Martin Baier. - 2nd ed. - Boston : Pearson, c2010. - xxvi, 477 p. : ill., maps ; 24 cm.
Includes bibliographical references and index.
9780135093160 (pbk.) 0135093163 (pbk.)
Direct marketing.
658.82 / SPI 2010