| 000 -LEADER |
|---|
| fixed length control field |
00977nam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003246701 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121126s2010 mauab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780135093160 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135093163 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201401091635 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201401071024 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201401071024 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201211261911 |
| Level of effort used to assign classification |
wilmina |
| -- |
201211261741 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| Item number |
SPI 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Spiller, Lisa. |
| 9 (RLIN) |
24137 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Contemporary direct & interactive marketing / |
| Statement of responsibility, etc. |
Lisa D. Spiller, Martin Baier. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Contemporary direct and interactive marketing |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 477 p. : |
| Other physical details |
ill., maps ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baier, Martin. |
| 9 (RLIN) |
24138 |
| 920 ## - Programme |
|---|
| Programme |
UWE : 190793, 190795, 190842, 190794, 190841, 200931, 200932, 200353, 200835, 200834, 200352 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
153775 |
| Koha biblioitemnumber |
153775 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
7104:20161206 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
7104:20161206 |
