Kelley, Larry D., 1955-
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. - 3rd ed. - Armonk, NY : M.E. Sharpe, c2012. - viii, 291 p. : ill. ; 24 cm. + 1 workbook ( ix, 350 p. : ill. ; 28 cm.)
Accompanied by: Advertising media workbook and sourcebook.
Includes bibliographical references and index.
9780765626356 (hbk.) 0765626357 (hbk.) 9780765626387 (pbk.)
Advertising media planning.
Brand name products.
Marketing.
659.111 / KEL 2012
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. - 3rd ed. - Armonk, NY : M.E. Sharpe, c2012. - viii, 291 p. : ill. ; 24 cm. + 1 workbook ( ix, 350 p. : ill. ; 28 cm.)
Accompanied by: Advertising media workbook and sourcebook.
Includes bibliographical references and index.
9780765626356 (hbk.) 0765626357 (hbk.) 9780765626387 (pbk.)
Advertising media planning.
Brand name products.
Marketing.
659.111 / KEL 2012