Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
By: Kelley, Larry D
.
Contributor(s): Jugenheimer, Donald W | Sheehan, Kim.
Publisher: Armonk, NY : M.E. Sharpe, c2012Edition: 3rd ed.Description: viii, 291 p. : ill. ; 24 cm. + 1 workbook ( ix, 350 p. : ill. ; 28 cm.).ISBN: 9780765626356 (hbk.); 0765626357 (hbk.); 9780765626387 (pbk.).Subject(s): Advertising media planning | Brand name products | MarketingDDC classification: 659.111
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 KEL 2012 (Browse shelf) | 1 | Available | SOMAC,09030,03,RA | 5000152035 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8 |
659.111 KEL 2012 (Browse shelf) | Workbook | 1 | Available | SOMAC,09030,03,RA | 5000152032 |
Accompanied by: Advertising media workbook and sourcebook.
Includes bibliographical references and index.