Kaputa, Catherine, 1948-
Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / [electronic resource] : Catherine Kaputa. - Boston : Nicholas Brealey Pub., 2012. - 1 online resource (496 p.)
Includes bibliographical references and index.
9781857889956 (ebk.) 1857889959 (ebk.)
Branding (Marketing)
Success in business.
658.8/27
Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / [electronic resource] : Catherine Kaputa. - Boston : Nicholas Brealey Pub., 2012. - 1 online resource (496 p.)
Includes bibliographical references and index.
9781857889956 (ebk.) 1857889959 (ebk.)
Branding (Marketing)
Success in business.
658.8/27