Breakthrough branding [electronic resource] : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.
By: Kaputa, Catherine
.
Publisher: Boston : Nicholas Brealey Pub., 2012Description: 1 online resource (496 p.).ISBN: 9781857889956 (ebk.); 1857889959 (ebk.).Subject(s): Branding (Marketing) | Success in businessAdditional physical formats: Print version:: Breakthrough branding.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/27 (Browse shelf) | e-book | TBSxx,34003,03,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.