Kapferer, Jean-Noël.
The new strategic brand management advanced insights and strategic thinking / [electronic resource] : Jean-Noël Kapferer. - 5th ed. - London ; Philadelphia : Kogan Page, 2012. - 1 online resource.
Includes bibliographical references and index.
9780749465162 (ebk.) 0749465166 (ebk.)
Brand name products--Management.
Electronic books.
658.8/343
The new strategic brand management advanced insights and strategic thinking / [electronic resource] : Jean-Noël Kapferer. - 5th ed. - London ; Philadelphia : Kogan Page, 2012. - 1 online resource.
Includes bibliographical references and index.
9780749465162 (ebk.) 0749465166 (ebk.)
Brand name products--Management.
Electronic books.
658.8/343