The new strategic brand management [electronic resource] : advanced insights and strategic thinking / Jean-Noël Kapferer.
By: Kapferer, Jean-Noël
.
Publisher: London ; Philadelphia : Kogan Page, 2012Edition: 5th ed.Description: 1 online resource.ISBN: 9780749465162 (ebk.); 0749465166 (ebk.).Subject(s): Brand name products -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: New strategic brand management.DDC classification: 658.8/343 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/343 (Browse shelf) | e-book | TBSxx,34003,03,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.