Brace, Ian, 1949-
Questionnaire design how to plan, structure and write survey material for effective market research / [electronic resource] : Ian Brace. - 2nd ed. - London ; Philadelphia : Kogan Page, 2008. - 1 online resource (305 p.) : ill. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. [286]-293) and index.
9780749454999 (ebk.) 0749454997 (ebk.)
Market surveys--Methodology.
Questionnaires--Methodology.
Electronic books.
658.83
Questionnaire design how to plan, structure and write survey material for effective market research / [electronic resource] : Ian Brace. - 2nd ed. - London ; Philadelphia : Kogan Page, 2008. - 1 online resource (305 p.) : ill. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. [286]-293) and index.
9780749454999 (ebk.) 0749454997 (ebk.)
Market surveys--Methodology.
Questionnaires--Methodology.
Electronic books.
658.83