Questionnaire design [electronic resource] : how to plan, structure and write survey material for effective market research / Ian Brace.
By: Brace, Ian.
Series: Market research in practice series: Publisher: London ; Philadelphia : Kogan Page, 2008Edition: 2nd ed.Description: 1 online resource (305 p.) : ill.ISBN: 9780749454999 (ebk.); 0749454997 (ebk.).Subject(s): Market surveys -- Methodology | Questionnaires -- MethodologyGenre/Form: Electronic books.Additional physical formats: Print version:: Questionnaire design.DDC classification: 658.83 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.83 (Browse shelf) | e-book | TDSxx,29005,03,RM,PPT | SABDx,29005,03,RM,PPT |
Includes bibliographical references (p. [286]-293) and index.
Description based on print version record.