McCorkell, Graeme, 1934-
Direct and database marketing / Graeme McCorkell. - London : Kogan Page, 2006. - 315 p. : ill. ; 24 cm.
"The Institute of Direct Marketing."
Includes bibliographical references (p. [307]) and index.
9780749419608 (pbk.) 0749419601 (pbk.) 0749419520 (hbk.)
Direct marketing.
Database marketing.
658.872 / MAC 2006
Direct and database marketing / Graeme McCorkell. - London : Kogan Page, 2006. - 315 p. : ill. ; 24 cm.
"The Institute of Direct Marketing."
Includes bibliographical references (p. [307]) and index.
9780749419608 (pbk.) 0749419601 (pbk.) 0749419520 (hbk.)
Direct marketing.
Database marketing.
658.872 / MAC 2006