Direct and database marketing / (Record no. 154932)

000 -LEADER
fixed length control field 00903cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003252890
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226115842.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130625r20061997 a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749419608 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749419601 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749419520 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201603281352
Level of effort used to assign nonsubject heading access points malathy
Level of effort used to assign subject headings 201312031158
Level of effort used to assign classification izani
Level of effort used to assign subject headings 201309061113
Level of effort used to assign classification izani
Level of effort used to assign subject headings 201308201510
Level of effort used to assign classification shuhada
-- 201306251243
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number MAC 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCorkell, Graeme,
Dates associated with a name 1934-
9 (RLIN) 69412
245 10 - TITLE STATEMENT
Title Direct and database marketing /
Statement of responsibility, etc. Graeme McCorkell.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 315 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "The Institute of Direct Marketing."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [307]) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Database marketing.
920 ## - Programme
Programme TBS : 200762, 200972, 200381, 200677
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 154932
Koha biblioitemnumber 154932
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note Uniform Resource Identifier
          Taylor's Library-TU Taylor's Library-TU 2013-09-05 138.00 5 5000142030 2019-12-05 2014-10-30 1 138.00 Main Collection TBSxx,34002,03,RA  
          Taylor's Library-TU Taylor's Library-TU 2013-12-02 138.00 2 5000152074 2019-12-05 2014-05-30 1 138.00 Main Collection TBSxx,34004,03,RA Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4
          Taylor's Library-TU Taylor's Library-TU 2013-08-15 138.00 2 5000143847 2019-12-05 2013-10-29 1 138.00 Main Collection TBSxx,34003,03,RA Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4