000 -LEADER |
fixed length control field |
00903cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003252890 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226115842.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130625r20061997 a b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749419608 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749419601 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749419520 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201603281352 |
Level of effort used to assign nonsubject heading access points |
malathy |
Level of effort used to assign subject headings |
201312031158 |
Level of effort used to assign classification |
izani |
Level of effort used to assign subject headings |
201309061113 |
Level of effort used to assign classification |
izani |
Level of effort used to assign subject headings |
201308201510 |
Level of effort used to assign classification |
shuhada |
-- |
201306251243 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 |
Item number |
MAC 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
McCorkell, Graeme, |
Dates associated with a name |
1934- |
9 (RLIN) |
69412 |
245 10 - TITLE STATEMENT |
Title |
Direct and database marketing / |
Statement of responsibility, etc. |
Graeme McCorkell. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page, |
Date of publication, distribution, etc. |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
315 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
"The Institute of Direct Marketing." |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. [307]) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Direct marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Database marketing. |
920 ## - Programme |
Programme |
TBS : 200762, 200972, 200381, 200677 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
154932 |
Koha biblioitemnumber |
154932 |