Hegarty, John, 1944-

Hegarty on advertising : turning intelligence into magic / John Hegarty. - London : Thames & Hudson, c2011. - 224 p. : ill. (some col.) ; 24 cm.

Includes index. "105 illustrations, 84 in colour".

9780500515563 (hbk.)


Hegarty, John, 1944-


Advertising executives--Biography.
Advertising agencies--Management.

659.1092 / HEG 2011