000 -LEADER |
fixed length control field |
00913cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003252088 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226115856.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130527s2011 enka 001 0aeng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780500515563 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201310031133 |
Level of effort used to assign nonsubject heading access points |
shuhada |
Level of effort used to assign subject headings |
201307191136 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201307191132 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201307171058 |
Level of effort used to assign classification |
izani |
-- |
201305271312 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1092 |
Item number |
HEG 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hegarty, John, |
Dates associated with a name |
1944- |
9 (RLIN) |
68632 |
245 10 - TITLE STATEMENT |
Title |
Hegarty on advertising : |
Remainder of title |
turning intelligence into magic / |
Statement of responsibility, etc. |
John Hegarty. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Thames & Hudson, |
Date of publication, distribution, etc. |
c2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
224 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
500 ## - GENERAL NOTE |
General note |
"105 illustrations, 84 in colour". |
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Hegarty, John, |
Dates associated with a name |
1944- |
9 (RLIN) |
68632 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising executives |
Form subdivision |
Biography. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising agencies |
General subdivision |
Management. |
920 ## - Programme |
Programme |
UWE : 198725 |
921 ## - Programme |
Programme |
SOD : 198794 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
155327 |
Koha biblioitemnumber |
155327 |