Peter, J. Paul.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill/Irwin, 2010.
xix, 554 p. :
Includes bibliographical references and index.
0071267816 (pbk. : Int. ed.) 9780071267816 (pbk. : Int. ed.)
Consumer behavior.
Marketing.
658.8342 / PET 2010
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - 9th ed. - New York : McGraw-Hill/Irwin, 2010.
xix, 554 p. :
Includes bibliographical references and index.
0071267816 (pbk. : Int. ed.) 9780071267816 (pbk. : Int. ed.)
Consumer behavior.
Marketing.
658.8342 / PET 2010