Dibb, Sally, 1963-
Marketing concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell. - Sixth edition. - xviii, 815 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
9781408064320 (paperback) 9781408032145 (paperback with access card)
Marketing.
658.8 / DIB 2012
Marketing concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell. - Sixth edition. - xviii, 815 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
9781408064320 (paperback) 9781408032145 (paperback with access card)
Marketing.
658.8 / DIB 2012