Aaker, David A.
Aaker on branding : 20 principles that drive success / Twenty principles that drive success David Aaker. - x, 208 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781614488323 (paperback) 9781614488705 (hardcover)
Branding (Marketing)
658.827 / AAK 2014
Aaker on branding : 20 principles that drive success / Twenty principles that drive success David Aaker. - x, 208 pages : illustrations ; 24 cm
Includes bibliographical references and index.
9781614488323 (paperback) 9781614488705 (hardcover)
Branding (Marketing)
658.827 / AAK 2014