Aaker on branding : 20 principles that drive success / David Aaker.
By: Aaker, David A
.
Publisher: New York : Morgan James Publishing, [2014]Copyright date: ©2014Description: x, 208 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781614488323 (paperback); 9781614488705 (hardcover).Other title: Twenty principles that drive success.Subject(s): Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 AAK 2014 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD|SOMAC,91602,03,RM | 5000155218 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 AAK 2014 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD|SOMAC,91602,03,RM | 5000154033 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 4 |
658.827 AAK 2014 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD|SOMAC,91602,03,RM | 5000155203 |
Includes bibliographical references and index.