Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - Seventh edition. - xviii, 495 pages : illustrations (black and white) ; 27 cm
Includes bibliographical references and index.
9780077152345 (paperback)
Service industries--Marketing.
658.8 / PAL 2014
Principles of services marketing / Adrian Palmer. - Seventh edition. - xviii, 495 pages : illustrations (black and white) ; 27 cm
Includes bibliographical references and index.
9780077152345 (paperback)
Service industries--Marketing.
658.8 / PAL 2014