Principles of services marketing / Adrian Palmer.
By: Palmer, Adrian
.
Publisher: Maidenhead : McGraw-Hill Education, [2014]Copyright date: ©2014Edition: Seventh edition.Description: xviii, 495 pages : illustrations (black and white) ; 27 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780077152345 (paperback).Subject(s): Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PAL 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000155653 |
Includes bibliographical references and index.