Erwin, Kim, 1965-
Communicating the new : methods to shape and accelerate innovation / Kim Erwin. - 1 online resource (xiii, 256 pages) : illustrations
Includes index.
Includes bibliographical references and index.
9781118421987 (electronic bk.) 1118421981 (electronic bk.) 9781118417614 (ebook) 1118417615 (ebook) 1118394178 (pbk.) 9781118394175 (pbk.)
2013-005818
Communication in marketing.
New products.
Business communication.
Communication in organizations.
Communication in management.
Electronic books.
Electronic books.
658.4/5
Communicating the new : methods to shape and accelerate innovation / Kim Erwin. - 1 online resource (xiii, 256 pages) : illustrations
Includes index.
Includes bibliographical references and index.
9781118421987 (electronic bk.) 1118421981 (electronic bk.) 9781118417614 (ebook) 1118417615 (ebook) 1118394178 (pbk.) 9781118394175 (pbk.)
2013-005818
Communication in marketing.
New products.
Business communication.
Communication in organizations.
Communication in management.
Electronic books.
Electronic books.
658.4/5