Communicating the new : methods to shape and accelerate innovation / Kim Erwin.
By: Erwin, Kim [author.].
Publisher: Hoboken, New Jersey : Wiley, [2014]Description: 1 online resource (xiii, 256 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781118421987 (electronic bk.); 1118421981 (electronic bk.); 9781118417614 (ebook); 1118417615 (ebook); 1118394178 (pbk.); 9781118394175 (pbk.).Subject(s): Communication in marketing | New products | Business communication | Communication in organizations | Communication in managementGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Communicating the newDDC classification: 658.4/5 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.4/5 (Browse shelf) | 1 | e-book | SOMAC,41001,03,CL,PPT |
Includes index.
Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on Jan. 8, 2014)