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Psychology of branding [electronic resource] / W. Douglas Evans, editor. - [Hauppauge, NY] : Nova Science Publishers, 2013. - xi, 240 p. - Psychology research progress .

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN: 9781626188815

Subjects--Topical Terms:
Branding (Marketing)
Marketing.

Index Terms--Genre/Form:
Electronic books.