Psychology of branding (Record no. 159552)

MARC details
000 -LEADER
fixed length control field 01264nam a2200325Ia 4500
001 - CONTROL NUMBER
control field vtls003262372
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124943.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150102s2013 nyu sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781626188174
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781626188815
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)857069129
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10738755
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201501020924
-- pushpa
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
245 00 - TITLE STATEMENT
Title Psychology of branding
Medium [electronic resource] /
Statement of responsibility, etc. W. Douglas Evans, editor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Hauppauge, NY] :
Name of publisher, distributor, etc. Nova Science Publishers,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 240 p.
490 0# - SERIES STATEMENT
Series statement Psychology research progress
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2013.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Douglas Evans, W.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
9 (RLIN) 25628
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10738755
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification   e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 21/02/2020 508.20   21/02/2020 1 21/02/2020 Main Collection TDSxx,29006,03,CL,PPT