The future of relationship marketing / David Bejou, PhD, Adrian Palmer, PhD, editors. - 1 online resource (139 pages) : illustrations

"The future of relationship marketing has been co-published simultaneously as Journal of relationship marketing, volume 4, numbers 3/4 2005." First published by the Best Business Books in 2005.

Includes bibliographical references and index.

9781315870328 (e-book)


Relationship marketing.
Customer relations.
Marketing.


Electronic books.

658.8/12