Tapp, Alan.
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden. - Fifth edition. - xiv, 559 pages : illustrations ; 25 cm
Includes bibliogrphical references and index.
9780273756507 (paperback)
Direct marketing.
Database marketing.
Internet marketing.
658.872 / TAP 2014
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden. - Fifth edition. - xiv, 559 pages : illustrations ; 25 cm
Includes bibliogrphical references and index.
9780273756507 (paperback)
Direct marketing.
Database marketing.
Internet marketing.
658.872 / TAP 2014