Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
By: Tapp, Alan
.
Contributor(s): Whitten, Ian | Housden, Matthew.
Publisher: Harlow : Pearson Education Limited, [2014]Copyright date: ©2014Edition: Fifth edition.Description: xiv, 559 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273756507 (paperback).Uniform titles: Principles of direct and database marketing. Subject(s): Direct marketing | Database marketing | Internet marketingDDC classification: 658.872
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 5 |
658.872 TAP 2014 (Browse shelf) | 1 | Available | SOMAC,37003,03,RA|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000154589 |
Includes bibliogrphical references and index.