Moriarty, Sandra E.
Advertising & IMC : principles & practice / Advertising and IMC Advertising & integrated marketing communication Sandra Moriarty, Nancy Mitchell, William Wells. - Ninth edition. Global edition. - 685 pages : illustrations (chiefly colour) ; 28 cm
Includes bibliographical references and index.
9780273752929 (paperback)
Advertising.
Communication in marketing.
659.1 / ADV 2012
Advertising & IMC : principles & practice / Advertising and IMC Advertising & integrated marketing communication Sandra Moriarty, Nancy Mitchell, William Wells. - Ninth edition. Global edition. - 685 pages : illustrations (chiefly colour) ; 28 cm
Includes bibliographical references and index.
9780273752929 (paperback)
Advertising.
Communication in marketing.
659.1 / ADV 2012