000 -LEADER |
fixed length control field |
01337cam a2200361 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003270842 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226120403.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160401t20122012enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273752929 (paperback) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071234 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201604181013 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201604181007 |
Level of effort used to assign classification |
shuhada |
Level of effort used to assign subject headings |
201604181006 |
Level of effort used to assign classification |
shuhada |
-- |
201604011115 |
-- |
malathy |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
ADV 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moriarty, Sandra E. |
Fuller form of name |
(Sandra Ernst) |
9 (RLIN) |
6786 |
245 10 - TITLE STATEMENT |
Title |
Advertising & IMC : |
Remainder of title |
principles & practice / |
Statement of responsibility, etc. |
Sandra Moriarty, Nancy Mitchell, William Wells. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising and IMC |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising & integrated marketing communication |
250 ## - EDITION STATEMENT |
Edition statement |
Ninth edition. |
250 ## - EDITION STATEMENT |
Edition statement |
Global edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow, Essex : |
Name of producer, publisher, distributor, manufacturer |
Pearson Education Limited, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2012] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2012 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
685 pages : |
Other physical details |
illustrations (chiefly colour) ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mitchell, Nancy, |
Dates associated with a name |
1950- |
9 (RLIN) |
32424 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wells, William, |
Dates associated with a name |
1926- |
9 (RLIN) |
6670 |
920 ## - Programme |
Programme |
SOC : 221908 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
163483 |
Koha biblioitemnumber |
163483 |