Guber, Selina S.
Marketing to and through kids / Selina S. Guber, Jon Berry. - New York : McGraw-Hill, c1993. - xx, 234 p. ; 24 cm.
0070251118
Advertising and children.
Child consumers.
Marketing research.
658.8348 / GUB
Marketing to and through kids / Selina S. Guber, Jon Berry. - New York : McGraw-Hill, c1993. - xx, 234 p. ; 24 cm.
0070251118
Advertising and children.
Child consumers.
Marketing research.
658.8348 / GUB