Marketing /
Philip Kotler ... [et al.]
- 7th ed.
- Frenchs Forest, N.S.W. : Pearson Education Australia, c2007
- xxxi, 904 p. : col. ill., ports. ; 28 cm.
Includes bibliographical references and index.
1. Understanding the marketing process and strategic planning -- 2. Market analysis, targeting and positioning -- 3. Working with the extended marketing mix -- 4. Extending the marketing management.
0733975771 (hbk.) 9780733975776 (hbk.)
Marketing.
658.8 / MAR
Includes bibliographical references and index.
1. Understanding the marketing process and strategic planning -- 2. Market analysis, targeting and positioning -- 3. Working with the extended marketing mix -- 4. Extending the marketing management.
0733975771 (hbk.) 9780733975776 (hbk.)
Marketing.
658.8 / MAR