Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons - 5th ed., Int ed. - N.Y. : John Wiley, c1990 - xiii, 958 p. ; 24 cm. - Wiley series in management .
0471521930
Marketing--Management
Marketing--Management--Case studies
658.8 / DAL
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons - 5th ed., Int ed. - N.Y. : John Wiley, c1990 - xiii, 958 p. ; 24 cm. - Wiley series in management .
0471521930
Marketing--Management
Marketing--Management--Case studies
658.8 / DAL